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6 Strategies to Increase Your Facebook Ad Conversion Rate Drastically Improve Your Facebook Ad Conversion Rate With These Six Easy Strategies - At MACK Marketing, we spend a lot of our time creating, analysing and refining Facebook ad campaigns. Over the years we've tried hundreds of different strategies for dozens of clients, and made millions of dollars in sales along the way.… Read More
Lessons from the Failkures of Masters and Dick Smith Marketing Lessons from the Failures of Masters and Dick Smith - Everyone in business will remember the shock demise of large Australian retailers Dick Smith Electronics and Masters Home Improvement. Whilst the failure of neither business should come as much of a surprise in hindsight, it is instructive from the perspective… Read More
The Danger of Activist Marketing The Danger of Activist Marketing - Author's note: the examples in this article are somewhat dated nowadays. We've left this post up because the underlying principles still hold true, and the phenomenon of activist marketing has become even more commonplace since this article was written. Activist… Read More
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